Why Mobile Marketing is the Hotest, Quickest and Most Cost Effective Way of Increasing Your Customer Base
Mobile Marketing is Buzzing
Mobile marketing? Think about this scenario. It’s a slow night at the restaurant and you need to fill some seats. So, you send out an instant text message to several hundred of your clientele with a two-for-one special. Within an hour people are lining up outside the door to get in.
This is the power of mobile marketing. But, it isn’t just limited to restaurants. A dentist sends out an automatic text to his patients reminding them of their appointment the next day. An office supply store creates a sweepstakes encouraging customers to sign up to their special of the week text message. A coffee shop promotes Free Coffee Day – giving away free coffee between 10 am till noon increasing their customer base and up sells. A local accounting firm sends text messages to clients reminding them that their taxes are due, increasing their business. A grocery story sends out “blue-light” specials good for just 4 hours to get customers in the door. A pharmacy sends out a text message to customers reminding them that their prescription needs to be refilled. The possibilities for mobile marketing are endless!
Text message advertising or mobile advertising is quickly becoming one of the most powerful and cost effective ways to advertise. Here are some amazing stats about mobile.
Yes, if Facebook were a country, it would be the 3rd largest in the world with over 600 million users, but, Facebook is dwarfed by the number of mobile users, which surpassed 5 billion in 2010. Half a billion people accessed mobile internet in 2009. Within a few years, mobile will overtake the PC as the most popular way to get on the web. Twenty five percent of USA mobile web users are mobile only and do not use a computer to access the web. In 2011, over 85% of new handsets will be able to access the mobile web.
Some of the numbers on people using mobile devices are so staggering that it is hard to get one’s mind around them. But, one thing is for certain. Smart businesses will be hard pressed to ignore Mobile Marketing as one of their advertising methods.